CMSWire's All Star SocBizChat on Enterprise Mobility
The one Tweetchat this year that I will kick myself for missing.
- Yesterday, CMSWire held its SocBizChat on Enterprise Mobility. Normally, this would be a no-brainer for me to attend. In fact, I had been scheduled to be part of the panel, but had a last minute business emergency that kept me away. Now that I'm catching up, I realize just what a shame it is because it was truly an ALL-STAR panel of mobile thought leaders
- This tweetchat started with the core question in Enterprise Mobility. It is no longer about the devices, but the data being shared.
- This thread should be required reading for every IT manager. If you do not understand that every mobile device that accesses corporate data needs to be secured, regardless of ownership, you're playing checkers in a security world of chess. One of the aspects could have been discussed more was the role of the Mobile Web where companies need to make sure that their websites are just as secure on the mobile level as they are on the desktop level. Also, data encryption and masking, both at rest and in motion, continue to be important. Tony White was right on top of the key problems from a core security aspect.
- The next question deals with a fundamental problem of empowering everyone to do everything everywhere. In doing so, we unearth what was previously "dark data": things that happened but were not recorded. But the flipside of seeing dark data for the first time is having to decide whether it is actionable. So, how do we get past this?
- My take is that there are several key issues to remember about sprawling mobile data. First, social, mobile, and cloud are all part of the same technological progression and all have to be taken into account when any one of these terms is mentioned. For mobile data, this means mobile is the front-end of an infinite storage and infinite processing cloud. This means that the mobile front-end has to be optimized from a usage and design perspective to both take in and display the most relevant data. This also means that the cloud back-end needs how to prioritize the most relevant data to display out of all the potential options. One potential option is through social with trusted curation and social interactions with the most relevant data at hand or with the users who are most relevant to the individual at hand. Social ends up coming between Mobile and Cloud as an important human intermediary to modify and curate information. Social, Mobile, Cloud.
Second, there will be a new world of analytics built to solve this problem of data creation, which is only getting bigger by the moment. We talk about "Big Data" and it is indeed big. But "relevant data" is what you need to make the right decision. Increasingly, the world of cognitive and prescriptive analytics will end up processing everything from efficient uptake of information to the key topics needed to inform mobile users to make the best possible decision. We aren't there yet, but we are close to a point where mobile apps will start being designed to deliberately accentuate the best and most relevant data. Similar to the way that websites have "responsive web design," mobile apps will have data-responsive app design. Why? Because we will need it to deal with mobile information overload.
- I'm not sure what question "3.5" was, but some of the answers look interesting.
- Note: This is actually a common use case for mobile device management: to see what apps employees are using. It would be great if companies took the next step and used this data to see if certain apps are emerging as big productivity enablers or are preferentially used by top employees. For instance, maybe every employee should be using Evernote. Or Yammer. Device management should be seen as a mobile strategy tool, not just a mobile security tool.
- The next question speaks to one of the most common weaknesses for mobile apps: the lack of security and compliance associated with them. Unfortunately, the flip side is that highly managed apps are more difficult to use. Where is the breakeven point?
- This question focused on Dropbox, naturally, since Dropbox is used so heavily. To be honest, Dropbox has an Apple problem. You may not have realized that the biggest and most successful tech company in the world had any real problems (other than deciding what to do with their billions of dollars of cash on hand), but once upon a time, the iPhone was not enterprise friendly. Companies wanted to use the iPhone, but couldn't do basic device management. And Apple wouldn't let companies buy devices or apps in bulk. And it got bad enough that Apple actually decided to bite the bullet and start doing shocking things like providing documentation to IT departments.
Dropbox has a similar problem in that their next area for growth is in the enterprise. And enterprises want to buy them. But when you compare Dropbox to the likes of Box, Egnyte, and EMC Syncplicity, there is a severe enterprise credibility problem. So, Dropbox now has to bridge the gap between its millions of loyal consumer users and an enterprise IT department that has to maintain specific compliance levels because of strict healthcare, legal, or financial legislation.
- For question 5, CMSWire asked the expert panel to predict the future of mobility!
- In short? EVERYTHING. I think the real takeaway is that the mobile experience is now the standard experience. However, I do agree that there is an opportunity to use mobile sensors and pictures/video to a greater extent than they currently are. Imagine if your device knew who you were just from the angle and height of where you held your device or the velocity and strength of your typing. Imagine if your pictures could also be effective search engine inputs so that you could just take a picture of your TV and automatically get the manual as a search result. And the big trick is that mobile apps need to have the same overall functionality as the desktop, BUT mobile apps must be more focused. This means more mobile apps to do the same thing that a desktop "platform" app will. The era of the all-in-one enterprise app is dying and being replaced by fragmented and focused mobile apps. Why should sales, marketing, and service all use the same app? As long as the back-end cloud is consistent, it should be 3 different apps (if not more). That's the future of the mobile app and the logical fragmentation needed to optimize usage will lead to new mobile usage.
- Last question, lightning round, focused on how mobile access affected basic work.
- As my clock can attest, there is no longer a "work" day. There is "awake" time and "sleep" time. With mobile, "awake" time is always potentially work time. But there is also the opportunity to time shift as well. Jenny Ryan nails it when she points out that mobile forces employees to take greater initiative to define downtime and the actual length of their work day. It is both a blessing and a curse that you can always write down that next great idea.
- And with that, CMSWire called it a chat.
- But Thomas Vander Wal summed it up best.
- I couldn't agree more. Some of my favorite entrepreneurs, thought leaders, and practitioners were on this tweet chat today and I thoroughly missed the opportunity to interact with them in real time. Here's hoping that "real life" doesn't intervene and that I get to join them next time!