Here's what it said about the session in the agenda:

Integrated storytelling

With: Xavier Damman, co-founder, Storify; Adam Westbrook, online video journalist and lecturer and blogger; Stephen Abbott, executive producer, culture, the Guardian and Andy Cotgreave, senior product consultant, Tableau Software.

Adam Westbrook said if he was going to tell the story of the conference session he'd probably use Storify - and with the new media tool in the spotlight I thought it apt to pull together my notes on the session with other tweets, photos, audios and bits of media to tell a snippet of what was said.

Adam is fascinated by storytelling. As an industry its something we could be a lot better at, he said. We should move from the inverted pyramid and figure of eight ways of telling stories. @bettydraper - Twitter account run by users to help tell the story.

People want to get involved in the story - it"s becoming more immersive. But you should always start with the story. Create content specifically for platforms e.g audioboo reporters roaming something just for the web audience.

Immersive storytelling -- how does this apply to journalism? Something we need to think about.

Next up Stephen Abbott - 

Matt Weaver was named the human storify, Abbott looked at Guardian fashion on tumblr -- he talked about making the best of the platform to work at best speed, and used examples like Aleks Krotoski's tumblr notebook.

Q for Stephen: Don't the tools alienate people? A: Find the best place to tell the stories -- if breaking on Twitter or social media then use storify. Weird hypothetical question about "what if the guardian didn"t have those platforms"

I'm afraid I didn't take any notes in Andy Cotgreave's speech as I was busy sorting out a technical issue.

Xavier Damman got up to speak about Storify and showed some examples which other speakers had touched on - like the Guardian's use of storify to cover the Troy Davies execution - it's because social media is faster than news organisations, Damman said.