Today, Mashable and others announced the launch of PageLever, a tool touted as a way to dig more deeply into Facebook Insights. The first advantage? "PageLever shows impressions (any time a story loads in a browser, whether on your page or not) for any date range, not just month or week."
PageLever is a Y Combinator startup with a scant staff of two who have a great understanding of the analytics that brand managers need and want to direct their Facebook presence. The brightest features in the set? Content performance analytics that show which pieces of content resonate best with fans. From the article: "His company's specialty is analyzing data from private APIs Page admins grant PageLever. By giving brands a better understanding of what types of content perform best and what fan demographics are most engaged, they can shift their publishing strategy to use more of the post types and apps that succeed, and deliver more content to their biggest fans."
- And let's not forget the importance of seeing impressions across any range of dates, not just month or week and separating unique visitors from repeats.