- The speaker started asking questions to the audience: Why do you think that communicating science to the public is important? Do you think that public audiences are interested in hearing about current science? Audience started to engage immediately.
- What is wrong with this picture? Penguins and Polar Bears (hint: it has nothing to do with the soda)
- Why did she title this talk: Beyond Jargon and Elevator Speeches?
Effective Science communication involves more than speaking in words that people understand and more than a nice 1-minute summary of what you do and why it matters... It also requires ENGAGEMENT
- Useful References:
- "Communicating the science of climate change" by R. Somerville and S. Hssol in Physics Today, October 2011