Agencies as Incubators (Ad Age Digital 2012)

Notes: Eric Johnson, President & Founder of Ignited

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  1. LESSONS FOR AGENCIES TO THINK LIKE INCUBATORS

    Lesson 1: It takes leadership 

    Lesson 2: Need multiple benefits

                        - ROI, Clients, Inspiration

    Lesson 3: Play hardball 

    Lesson 4: Driver was more about sharing ideas with peers

    Lesson 5: Change the mindset

                       - Foster a creative & entrepreneurial environment

                      - They bring in speakers like Tim Westergren (Pandora), Jana Steadman (MTV), Simon Sinek ("Starts with Why" book)

    Lesson 6: Start-ups feed growth; it's a cycle

                      - Maintain organic growth

                      - Start new business

                      - Invest in new business

                      - Offer new agency services

                      - Consider acquisitions

    Lesson 7: Pitch selectively 

                      - balance time & capital investment between new business pitches & start-ups

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