- On 3rd November we hosted an informal ideas exchange breakfast here at CAF London, which included presentations from social insights analysts Crimson Hexagon, social media consultant Zoe Amar and comedian David Schneider, founder of social content agency That Lot.
- All three presentations had something unique to say about how we can really make the most of social media on #GivingTuesday, so we’ve picked out the best bits from each one to share with you. Here they are:
1. Timing is important!
- Last year on #GivingTuesday, 11am was the busiest time for tweeting. 5pm onwards was much quieter, so if you want to make a splash and really claim an hour or two of the day as your own, the evening is the time to do it!
2. No more than three ‘bits of blue’
- When composing your tweets, try to use less than three hashtags, handles or links, as this will make your post seem cluttered and may confuse and dilute the message.
3. Popular topics
- Last year, the most popular topics tweeted about alongside the #GivingTuesday hashtag were children, human rights, health and animals. Either jump on the bandwagon or increase mentions of other topics that are relevant to you.
4. Be funny!
- Don’t be afraid to use humour or be light hearted - #GivingTuesday is a day for celebrating, and humour is a good way of engaging a younger audience.
5. Tell a story
- Effective story telling is key to the success of social media posts. Zoe Amar reminded us that we all have stories to tell on #GivingTuesday, and that these stories must be human, relatable and simple.
6. Be current
- Record events on the day as they happen – post your photos and videos ASAP to allow people to get involved, and make sure you monitor responses!
7. Engage celebrities
- Celebrities often have an extremely large following, a single tweet from a One Direction member would directly find up to 26 million people, and would reach an unimaginable number of people indirectly.
8. It’s all about Vines, videos and GIFs
- Photos are great, but lets face it, images that move are way more exciting. Put these in your tweets, Facebook posts and blogs fore more effective engagement.