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5 "Rules" for Journalists Using Storify

Storify is a great tool that provides journalists with a new (fun!) way to tell stories. I teach in the SF State journalism department and we're encouraging our students to experiment with this new tool. I only have a few rules for them when it comes to using Storify...


  1. Social media curation is what Storify's all about. It's a hot topic right now, and many news organizations and bloggers are experimenting with this new kind of storytelling involving the curation of content published via social media. 

    So what is content curation? It's the act of searching for content on a specific topic then organizing, publishing and sharing it. 

    "It is such a powerful idea because curation does NOT focus on adding more content/noise to the chaotic information overload of social media, and instead focuses on helping any one of us to make sense of this information by bringing together what is most important," writes Rohit Bhargava, SVP of Global Strategy & Marketing at Ogilvy 360 Digital Influence and Adjunct Professor of Global Marketing at Georgetown University on his Influential Marketing Blog. 

    Aggregating, analyzing, providing context and insight is an important part of journalism today. Storify is one of the tools journalsits can use to easily wrangle contributed content and publish stories that involve their communities.

    Bhargava suggests five (potential) models for content curation:
    1. Aggregation
    2. Distillation
    3. Elevation
    4. Mashup
    5. Chronology

    Try applying one of these models to your next Storify story.
  2. Now, before you jump into your first Storify check out my five "rules." 

    1. Don't just drag, drop and dump! 
    Remember, anyone can curate the social web, as a journalist you need to provide context and/or analysis. 
  3. 2. Write transition sentences between the media. (See "rule" number one.)

  4. 3. Verify sources. (Yes, some stories may not require this level of reporting, but many will. You should know the difference.)

    Confirm Tweets, pics, videos and follow up with an in-person interview (when it makes sense for the story).
  5. 4. Give the story a beginning, middle and an end.
  6. 5. Use Storify for realtime event coverage.
  7. And remember, don't be afraid to experiment with different kinds of stories!
  8. Have you used Storify? Share your story with me @girljournalist and tell me your tips/tricks.