Leading Design conference 2016

A quick grouping of tweets in topics that are on my mind.

  1. The Need for Exec Sponsorship for Design to Succeed

  2. Design can only go so far on its own. Without senior exec sponsorship it is likely to go nowhere. It needs to be on execs agenda and you need to be able to speak their language to peak their interest.

    Same goes for making Design approachable for everybody else. It's important to get away from being the monks baking the same break year in and year out to perfection. Fun to watch, but noone wants to do it in their actual lives. Think "Jiro Dreams of Sushi" would you actually want to eat there?
  3. Whether you design a product or build a team, this is an important point: you need top-level support and engagement @farrahbostic #ldconf https://t.co/T9g5NA2xL9
    Whether you design a product or build a team, this is an important point: you need top-level support and engagement @farrahbostic #ldconf pic.twitter.com/T9g5NA2xL9
  4. If an org doesn't value UX, plan on at least 5+ years to make a change that sticks says @kimgoodwin #ldconf https://t.co/2QUP0Elc5M
    If an org doesn't value UX, plan on at least 5+ years to make a change that sticks says @kimgoodwin #ldconf pic.twitter.com/2QUP0Elc5M
  5. If Leaders don't have time or doesn't want to invest fund it is because other things are more important to them.
  6. “Ford didn’t coin ‘faster horses’ which is often used to question need for research. He did say this:” - @farrahbostic #ldconf https://t.co/Rq5O4fzgHm
    “Ford didn’t coin ‘faster horses’ which is often used to question need for research. He did say this:” - @farrahbostic #ldconf pic.twitter.com/Rq5O4fzgHm
  7. "Think about what you want to communicate and how, to what level of the cake" @pnts #ldconf https://t.co/E76R9xeX6I
    "Think about what you want to communicate and how, to what level of the cake" @pnts #ldconf pic.twitter.com/E76R9xeX6I
  8. This point by @practicallyUX is super important for presentations to customers and colleagues alike #ldconf https://t.co/qRm3F4k64k
    This point by @practicallyUX is super important for presentations to customers and colleagues alike #ldconf pic.twitter.com/qRm3F4k64k
  9. “Innovation to a CEO is delivering an outsized return on investment. “ - @farrahbostic #ldconf
  10. “Innovation needs to deliver an outcome” - @berkun #ldconf talking how much/little we ACTUALLY respect Dieter Ram’s principles https://t.co/YAjn9HhEdI
    “Innovation needs to deliver an outcome” - @berkun #ldconf talking how much/little we ACTUALLY respect Dieter Ram’s principles pic.twitter.com/YAjn9HhEdI
  11. Business people and designers define "value" in different ways. We need to create relationship business. @nathanshedroff @LDconf #ldconf pic.twitter.com/6MFxLfNlyG
  12. Did changing managers do this?
  13. Take time to transition when you leave a role. Respect your role up until the last day. From @askthesherwins #ldconf https://t.co/0a9yHPEa6o
    Take time to transition when you leave a role. Respect your role up until the last day. From @askthesherwins #ldconf pic.twitter.com/0a9yHPEa6o
  14. "Bring the lone Design voice at a table full of Techies is hard. Assimilate to be accepted worked for me" @rochelleking #ldconf
  15. "… but you can only assimilate so long/much before you lose the ability to stand out and present an expert-view" @rochelleking #ldconf
  16. "At some point you'll have to demand tech and product hire people with the right mindset to work together" @rochelleking #ldconf
  17. "If you are bounced between managers make sure each one do a proper hand over of knowledge" - @ccourage #ldconf simple and good advice
  18. Creative / Experience Director vs VP of Design

  19. There's a big difference between Creative Directors and VPs of Design. You cannot effectively be both. Either you are full time dedicate to delivering excellent designs or you are full time dedicated to designing the environment for excellent design to happen in.
  20. Junior = first car Senior = F1 car Design Leader = captain of a cruise ship… not neccesarily as fun as the F1 - @mikeindustries #ldconf
  21. 'Design leadership is the ultimate design problem' Apply your design skills to design teams, process & culture @kimgoodwin #ldconf
  22. "The job as a Design Leader is to repeat yourself over and over again and convince people and give your team space to do the work" #ldconf
  23. "As designers we are not here to make things pretty. As design leaders we are not here to make things" - @pnts #ldconf https://t.co/YpZxyWEwVv
    "As designers we are not here to make things pretty. As design leaders we are not here to make things" - @pnts #ldconf pic.twitter.com/YpZxyWEwVv
  24. "As designers we're too focused on soft skills and we do NOT focus enough of learning the business. Need this as leaders" @ccourage #ldconf
  25. “Stop reading self-shoulder clapping Design book. Start reading about organisational structure ” - @berkun #ldconf https://t.co/NhEOhNUwOY
    “Stop reading self-shoulder clapping Design book. Start reading about organisational structure ” - @berkun #ldconf pic.twitter.com/NhEOhNUwOY
  26. "Creative Dirctor leads creative direction for the product, VP Design operational and business" - @mikeindustries #ldconf (I need to choose)
  27. "Design Leaders are designing design. Building the environment for design and designers to thrive" #ldconf
  28. "As design leaders we are advocates of this qualities that are harder to measure. Have an honest conversation w the rest" @kowitz #ldconf https://t.co/RTM9WaAuyz
    "As design leaders we are advocates of this qualities that are harder to measure. Have an honest conversation w the rest" @kowitz #ldconf pic.twitter.com/RTM9WaAuyz
  29. “Important to remember the advocacy part” - @practicallyUX #ldconf (list missing Firefighting ^^) https://t.co/Tr9mtsnzf0
    “Important to remember the advocacy part” - @practicallyUX #ldconf (list missing Firefighting ^^) pic.twitter.com/Tr9mtsnzf0
  30. "Most designers are introvert, but you HAVE to be an extrovert at work. & you HAVE to have empathy for you biz partners" @ccourage #ldconf https://t.co/3zpxlDaedM
    "Most designers are introvert, but you HAVE to be an extrovert at work. & you HAVE to have empathy for you biz partners" @ccourage #ldconf pic.twitter.com/3zpxlDaedM
  31. “One thing we forget is workplace is not democratic. 1 person CAN vero the 10 if you have the power” - @berkun #ldconf https://t.co/gYovj19Faf
    “One thing we forget is workplace is not democratic. 1 person CAN vero the 10 if you have the power” - @berkun #ldconf pic.twitter.com/gYovj19Faf
  32. "Using peers as mentors. People you grew up with in digital. Look to those as inspiration" - @mikeindustries #LDconf
  33. Do you want to build a single skilled tower or a more stable, but lower mountain from gathering dirt? @rochelleking #ldconf
  34. Building a UX team

  35. Practical tips and frameworks for building and scaling a quality Design team. This is the responsibility of the VP of Design, not Creative Directors.
  36. "At Spotify designers are now accountable in delivering against strategic elements, which elevates to strategic level" @rochelleking #ldconf
  37. Focus of the right things: Develop the team, build trust and increase influence. @ccourage @LDconf #ldconf pic.twitter.com/ZdVMtfwQt6
  38. "Growing up as a minority has a lot of parallels to bring a designer in a tech company" @rochelleking #ldconf
  39. Work Environment

  40. An effective work environment is like water: You absolutely need it but it on it's own is not enough to feed a culture.
  41. Effective working patterns.

  42. A few practical work tips.
  43. "It is so frustrating being on a meeting to converge and having participants there who keep on diverge" @veen #ldconf

sooo true! https://t.co/vZuDW6xzfW
    "It is so frustrating being on a meeting to converge and having participants there who keep on diverge" @veen #ldconf sooo true! pic.twitter.com/vZuDW6xzfW
  44. Great way of presenting research results as a story by @ccourage  #LDconf - rapid prototypes another one highlighted - incl biz data https://t.co/B1WT9Q7lra
    Great way of presenting research results as a story by @ccourage #LDconf - rapid prototypes another one highlighted - incl biz data pic.twitter.com/B1WT9Q7lra
  45. "Don't discount work done to get to result. The value to the customer to remember how they got there is valuable" @practicallyUX #ldconf https://t.co/byt3xI5JdY
    "Don't discount work done to get to result. The value to the customer to remember how they got there is valuable" @practicallyUX #ldconf pic.twitter.com/byt3xI5JdY
  46. Great concept of breaking down a project in the same way you would logically butcher an animal by @rjs #ldconf https://t.co/4pdhw71ero
    Great concept of breaking down a project in the same way you would logically butcher an animal by @rjs #ldconf pic.twitter.com/4pdhw71ero
  47. "Arbitrarily defining time to sprints doesn't work as you never know how long each contained piece take. use inverted pyramid" @rjs #ldconf https://t.co/ZKvlKDdaHX
    "Arbitrarily defining time to sprints doesn't work as you never know how long each contained piece take. use inverted pyramid" @rjs #ldconf pic.twitter.com/ZKvlKDdaHX
  48. Delivering Real Value

  49. Now @berkun talking about the danger of getting lost in abstraction as a designer. Don’t critic the typography, understand the message. https://t.co/imhA5AcWan
    Now @berkun talking about the danger of getting lost in abstraction as a designer. Don’t critic the typography, understand the message. pic.twitter.com/imhA5AcWan
  50. See change from the customer perspective, not from the management perspective. @farrahbostic #ldconf https://t.co/fEqRdi1bF6
    See change from the customer perspective, not from the management perspective. @farrahbostic #ldconf pic.twitter.com/fEqRdi1bF6
  51. Great visualization of the difference of MVP and MLP (minimal loveable or valuable product). #ldconf https://t.co/5OSjzOw65a
    Great visualization of the difference of MVP and MLP (minimal loveable or valuable product). #ldconf pic.twitter.com/5OSjzOw65a
  52. "Quality = Minimun Viable Product & Minimum Lovable Product" by @stevebuzzpearce. Here is the ratio to choose the V and the L #ldconf https://t.co/I4aI4GMhau
    "Quality = Minimun Viable Product & Minimum Lovable Product" by @stevebuzzpearce. Here is the ratio to choose the V and the L #ldconf pic.twitter.com/I4aI4GMhau
  53. Further summary notes

  54. Presentations

  55. A breakdown of slides & ideas from my talk, Get your company to use LEAN without realising it @LDconf #ldconf  http://www.dannyhearn.me/maximise-customer-value/ 
  56. Books

  57. Changing for Good by James O. Prochaska et al.
  58. Scriberia scribbles