Leading Design conference 2016
A quick grouping of tweets in topics that are on my mind.
The Need for Exec Sponsorship for Design to Succeed
- Design can only go so far on its own. Without senior exec sponsorship it is likely to go nowhere. It needs to be on execs agenda and you need to be able to speak their language to peak their interest.
Same goes for making Design approachable for everybody else. It's important to get away from being the monks baking the same break year in and year out to perfection. Fun to watch, but noone wants to do it in their actual lives. Think "Jiro Dreams of Sushi" would you actually want to eat there?
- If Leaders don't have time or doesn't want to invest fund it is because other things are more important to them.
- Did changing managers do this?
Creative / Experience Director vs VP of Design
- There's a big difference between Creative Directors and VPs of Design. You cannot effectively be both. Either you are full time dedicate to delivering excellent designs or you are full time dedicated to designing the environment for excellent design to happen in.
Building a UX team
- Practical tips and frameworks for building and scaling a quality Design team. This is the responsibility of the VP of Design, not Creative Directors.
- An effective work environment is like water: You absolutely need it but it on it's own is not enough to feed a culture.
Effective working patterns.
- A few practical work tips.
Delivering Real Value
Further summary notes
- For those of you at @LDconf who missed the last slide of my presentation, here is the URL: http://www.slideshare.net/mobile/NathanShedroff/using-the-waveline-talk …
- Dark Matter and Trojan Horses: A Strategic Design Vocabulary by Dan Hill (Author)
- Design for the Real World: Human Ecology and Social Change Paperback – 11 Feb 1985 by Victor Papanek (Author)
- Hooked: How to Build Habit-Forming Products by Nir Eyal
- Verbal Judo, Second Edition: The Gentle Art of Persuasion by George J., PhD Thompson
- Changing for Good by James O. Prochaska et al.
- Org Design for Design Orgs: Building and Managing in-House Teams by Peter Merholz et al.
- Resonate: Present Visual Stories That Transform Audiences by Nancy Duarte
- Diagnosing and Changing Organisational Culture Based on the Competing Values Framework (Addison-Wesley Series on… by Cameron, Kim S., Quinn, Robert E.
- Designing for the Digital Age: How to Create Human-Centered Products and Services by Kim Goodwin and Alan Cooper
- Success By Design: The Essential Business Reference For Designers by David Sherwin