A lot of people on twitter joked about the suggestive pose, created by photographer Tony Cenicola with wire, chopsticks and weights. But Ingrid R. Newkirk, the president of PETA, was not amused. Newkirk's critique quickly landed on the pages of The Atlantic Wire and other news outlets.
The Times blog "Lens" profiled the photographer Tony Cenicola on Wednesday, looking at his motives and inspiration for the piece.
A flirty "Sexy Chicken" twitter character was created a day later on Thursday as a parody. Using the twitter profile NYTChicken, she calls herself "the free-range sexy chicken" and talks openly about modeling for food publications and the art of being desired.
- Bloggers from "The PETA Files" responded with a post on Sept. 30 questioning the motives and tastefulness of the picture. It is titled, "How can a beheaded corpse be sexy?" and in it PETA president Ingrid R. Newkirk calls the photo "sick.""When I saw it, I just couldn't believe that an editor of The New York Times would find it acceptable," Newkirk said. "It's a plucked, beheaded, young chicken."
The social media buzz that started on Wednesday grew rapidly over the next five days.
- The instant success of NYTchicken even created a spinoff character called NYTofu
A Q&A with NYTChicken was published by the social media news publication Mashable on the following Monday.