- I was busy trying to edit a 2min version of the above 20min video from a researcher who is *actually* doing something I have been trying to get happening in my work: 1. put paper in Institutional Repository2. post narrative / back-story on blog3. tweet about it.When...I was rudely interrupted by a post on FaceBook:
"Does this make you wanna do science ladies? No, didn't think so. ":
- Turns out the twitter hashtag #sciencegirlthing was going nuts. Including a response from Melissa, whose video I was trying to edit!
- Then Ben Goldacre weighs in with his usual acerbic wit. Post from twitter account of said "marketing cock" :
- Then something interesting happened: the 'conversation' moved from the text of tweets to a kind of multimedia 'call and response' (as Larry Lessig described back in 2008) in the form of blog posts, image and video mash-ups. The Tim Minchin song about 'boobs' actually made me (older male, non-scientist - completely outside the target demographic of the campaign) LOL.
- http://blip.tv/lessig/keeping-culture-free-1447109 … is the Lessig Video about Video ReMix and language.
- More on that later...
- There were a few pleas for some positive engagement (the other videos on the site were pretty good).
- Interesting to note that most of the people shouting angrily at twitter were outside the target demographic of the #girlsciencething campaign. Many of them shared responses from their children who are in the target demographic. Wonder if they would even have noticed if not for their angry parents?
- Then the 'evidence based' types chimed in with links to papers with evidence suggesting the campaign might actually have some negative effects on the target demographic. I found it ironic that the first paper I tried to read was behind a pay-wall. Fortunately it only took a few minutes for someone to tweet a link to an Open Access paper I could read.