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Audience Development Innovation Lab - Bologna 2015

Saturday 27 June - Wednesday 1 July 2015: Creating demand for a diverse cinema


  1. In an environment where films can be accessed on a proliferating range of platforms from anywhere, what are the challenges and opportunities for cinemas and audiences on and offline? In amongst all the noise and choice, how can we consult with young people and collaborate with partners in our local communities to co-create brands, offers and experiences that are in tune with a generation of digital natives. Our focus in Bologna, within Il Cinema Ritrovato film festival that is dedicated to ‘rediscovering’ lost or forgotten cinema, is on the vital role that cinemas canplay in providing a local context to renew the demand for the rich and diversified range of European and world cinema. We draw on practical case studies from within and beyond the exhibition sector across a range of national contexts to inspire participants to share good practice, rethink and re-energise their approaches, and expand their networks.

    The lab will be directed by Madeleine Probst (Programme Producer,Watershed, Bristol, Great-Britain and Vice-President of Europa Cinemas), Mathias Holtz (Programming Manager,Folkets Hus och Parker, Sweden) and Petra Slatinšek (Film Education & Kinobalon Programme Manager, Kinodvor, Ljubljana, Slovenia).
  2. And here is the beautiful poster of this year's edition of Il Cinema Ritrovato!
  3. The programme of the Lab is online! You can download it here. For more detailed information (speakers, participants, etc.), click here!
  4. Participants to the Bologna seminar are starting to arrive. Looking forward to welcoming everyone!
  5. And so it begins!
  6. Who are we?
  7. Let's get to know each other!
  8. Last session of the day. Patrick Möller (Social Media Expert, Berlin, Germany) introducing the Bologna group as both a real and virtual community.
  9. Saturday night screening on the Piazza Maggiore: Ascenseur pour l'échafaud by Louis Malle (Elevator to the Gallows)