Taking place at the inspiring Il Cinema Ritrovato Film Festival, dedicated to‘rediscovering’ lost or forgotten cinema, the lab is led by Madeleine Probst (Vice-President of Europa Cinemas and Cinema Producer, Watershed, United Kingdom) together with Mathias Holtz (Programming Manager, Folkets Husoch Parker, Sweden), Daniel Sibbers (Marketing Director, Yorck Kinogruppe, Germany) and Hrvoje Laurenta (Manager, Kino Europa, Croatia and Europa Cinemas Awards 2016 – Best Programming winner), with a special guest contribution from social media expert Marco Odasso (Marketing Director, Ventuz, Germany).
The focus is oninclusive and forward-thinking approaches to audience development in-venue and online, in particular in relation to younger generations of digital natives that perhaps haven’t grown up with the idea that cinema is for everyone.
The Lab will look at ways of better understanding barriers to engagement, from simply getting lost in the multitude of content and experiences available to pricing, accessibility and discoverability issues. We will also reflect on the role that cinemas and images can play in creating and shaping our individual and collective memories, also a central theme for Il Cinema Ritrovato.
The Bologna Lab is about to start and 36 participants from 19 different countries in Europe and beyond are arriving in Bologna
24 June 2017: The Bologna Lab has just kickd-off!
Claude-Eric Poiroux (Director of Europa Cinemas) welcomes the participants, workshop leaders and guest speakers
Meet the Lab leaders: Madeleine Probst (Watershed, UK), Mathias Holtz (Folkets Hus och Parker, Sweden), Daniel Sibbers (Yorck Kinogruppe, Germany) and (joining us soon) Hrvoje Laurenta (Kino Europa, Croatia)
Launch of the Storify Bologna Lab Story, share your Bologna Lab memories and key learnings on the social media with the hashtag
Getting to know each other session: who are our Bologna Lab participants and where do they come from?