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  1. After two years of roadshows on TTIP, BritishAmericanBusiness published a number of case studies on how British SMEs could benefit from the EU-US trade deal under negotiation.
  2. Hövding, Swedish manufacturer of airbags for cyclists

  3. Hövding was founded in 2005 and manufactures innovative cycle helmets in the form of a collar that inflates an airbag around the head in the event of a collision. The product has aroused great international attention and is exported to several countries in the world.

    Fredrik Carling, managing director of the Swedish company,said : “Of all the countries to which we export, the US is the market that hasthe most difficult trade barriers to overcome.” “If the EU’s CE product markingthat we have been awarded were to become valid also in the US, or if thevarious certifications were to be streamlined, a whole new world would open tous!”
    “It would save time and resources if a common standard couldbe established. Since we produce the first airbag helmet in the world, we musteducate national authorities from scratch each time we want to export to a newcountry.”
    “Without these problems with different certificationsystems, we would be able to double our sales, and several jobs would be createdin Malmö, the US and at our subcontractor in Portugal.
  4. Hövding- Airbag for cyclists
  5. How a bicycle helmet can explain trade
  6. Rule of origin prevents market's accessibility for SMEs

    Official EU and US publications insist that TTIP will reduce policy and language barriers, as well as currency risks currently impeding SMEs to export across the Atlantic. Still, issues such as rule of origin regulation pose a particularly difficult barrier to easing market accessibility for SMEs, writes Tess Snodgrass on Atlantic-Community.org
  7. Gingerbread biscuits maker in Sweden

  8. Nyåkers is the second-largest producer of gingerbread biscuits in the world. Approximately 40% of sales go to countries outside of Sweden, including the US, Canada and Japan.
  9. Per Åström, Nyåkers marketing director, said the US is a significant market for them. "It is important for us that export proceeds as smoothly as possible,” he added. "American and European regulations for packaging may be changed, and this places high demands on us to know what is currently valid. It would be easier for us to adapt if the regulations were harmonised between the EU and the US.”
  10. “The resources and the time that it takes to get our packaging approved by the American Food and Drug Administration (FDA) make our products more expensive. With marginalised regulations, the packaging would only need to be approved by one government agency.”
  11. Dorotea Mekaniska AB, the Swedish machine manufacturer for clearing canals

  12. The company, which manufactures and supplies machines for environmental work, such as the clearing of canals and countermeasures in the event of flooding. depends on export, and 90% of net sales is from sales outside of Sweden. However, the US currently accounts for just under 5% of DM’s export. The market is under development, but certain technical regulations and duties prevent rapid expansion.
  13. The company''s managing director Torbjörn Hahlin, said that it the conditions were right, we could sell just as well in the US as in the EU. "This would mean that export accounted for 30% of net sales and we could employ a further 10-15 people.”
  14. The current American import duty of 10% makes our prices higher and puts the company into an unfair situation with respect to competition on the American market. In addition, import requires a lot of administration, and delays sometimes occur in the process.”
    “If the EU, the US and the rest of the world could agree on environmental requirements, it would be easier for us to adapt our production.”
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