Use technology to personalise services

Digital technologies can be used to aggregate content from multiple sources, and customise an individuals experience of online information. Young people out of work or education are not a homogeneous group: and have many different needs.


  1. Digital technology supporting young people

    On behalf on the Nominet Trust, we have been working on to explore key messages on how digital technologies can support young people to engage socially and economically with their communities. You can find the latest blog posts from the project here. From an initial online crowd sourcing process and a roundtable workshop at the RSA in April 201210 key messages were drawn out.

    This storify seeks to curate key online content on one of these messages - using real-life examples, linking to research and providing insights for action. 

  2. The personalization of services is a recognition of the different needs of users, what they are looking for and how they access information or services. It makes a service fit around young people and not young people around the service. Personalization is used in accessing information, searching the internet, providing social care, education, buying goods and involvement in decision making. 

    At a basic level, personalization adapts itself to individuals. Here's a short video from Google on how they are personalizing the way search results are displayed.
  3. Personalized Search
  4. Young people and personalisation

    Personalisation of youth services
    For young people, personalization is about designing services in the way they want to access it. Because young people - just like adults - are not one homogeneous bloc, services need to offer different routes through a service that responds to the diversity of young people.  

    Tim Rudd and Future Lab put together this report in 2005 on how personalization and digital technology can change the way education is delivered.
  5. Personalization of education services is well researched, but better personalised services can also be used to increase the accessibility of information, advice and support for young people trying to access employment. 

    Young people personalising their online world
    The controls that Facebook gives already allows young people (and others) to determine what information they receive and how they receive it. Creating lists and groups for certain updates, notifications by text, email, alerts, or no alters and control of what, how and the whom their information is shared.

    Young people, having grown up in the technological world, expect to be able to tailor and personalise service according to their needs and wants. 
  6. Steve Dale, argues that the future of online sharing is mobile, personal, and  amplified in his blog here and says that mobile phones offer a platform that most people have the skills and equipment to get involved with. 
  7. Supporting access to employment 

    A new website launched by the Government offers young people a tailoured services to help them gain employment through creating a personal online action plan, CV builder, funding, skills and qualifications, careers advice and tips and resources for getting a job. 
  8. There is certainly the space online for digital innovation to support young people through the process of gain employment or setting up their own enterprises. 

    Much of the core data in terms of what jobs are available, what courses, what support is out there can be turned into many different platforms.
  9. Shape this story

    What are we missing? The clips and snippets above are designed to help someone new to the idea of MESSAGE (e.g. co-design) to think about how it might apply to their work. We know there are lots more links, video clips, slide shows and photos out there we could include here, and other lines of this story we could expand upon. But we need your help to find them. You can tweet us @alexjamesfarrow, @timdavies or @davidwilcox with ideas, or drop in your comments below.