Subaru Might Be Making A Mistake By Not Responding To Social Media Push

Responding to a religiously influenced ban against driving, women in Saudi Arabia have started a movement of defiance, simply by getting behind the wheel. The movement, which grew mostly through social media, recently looked to auto manufacturer Subaru for support. The call for Subaru to pull out of Saudi Arabia, and the subsequent petition on change.org, was based on the fact that the company markets heavily to women and also has a huge presence in the country. However, in a classic example of companies not giving social media enough credit, Subaru has only responded with a backhanded "thank you" and a halfhearted promise to "look into the issue."

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  1. Saudi women driving for change
  2. saudi brave woman driving in al khobar in saudi on 19/05/11
  3. Saudi women use social media in their campaign to get the right to drive.
    Saudi women use social media in their campaign to get the right to drive.
  4. Saudi women use social media in their campaign to get the right to drive.
    Saudi women use social media in their campaign to get the right to drive.
  5. Hillary Clinton on Saudi Arabia's Women Driving Ban
  6. -
  7. "We"re pleased to be recognized as
    progressive by the coalition and we are looking into the issue."
    - Michael McHale, director of Corporate Communications at Subaru of
    America
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