Dori Fern's portfolio

What I do: Content strategy, production, and marketing. Editorial management and publishing operations Who I am: Always cooking native New Yorker, mom, independent thinker

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  1. DIGITAL CONTENT

  2. DoriFern Media & Marketing Services, Jan 2012 - Present
    Content strategy and editorial direction
  3. Media clients include: Truth In Aging, DJZ, NewYork.com
  4. ▼ Implement editorial and cross-marketing processes, best practices and consistent quality and style standards as Consulting Editorial Director for Truth In Aging, a media and ecommerce business devoted to natural anti-aging beauty products.
  5. ▲ Consulting Editorial Director at this start-up from the founder of Turntable.fm.
  6. ▼ Launch Editor in Chief for travel & entertainment ecommerce and media venture NewYork.com
  7. Hired, managed editorial team and oversaw production of 500 pages of launch content on time (under three months) and on budget.
  8. ▼ Agency clients include: Rosetta, Blast Radius
  9. Created Burlington.com's content strategy, working closely with UX and visual designers, to breathe new life, urgency and vastly improved usability into this this bargain brand's dusty reputation and previously-dull and unfriendly website design and interaction.
  10. Content strategy for new business pitches; eCRM program development for Novartis healthcare clients including...▼
  11. The Prevacid eCRM program, a 2013 MM&M Award Finalist for Best Multi-Channel Campaign for Large Client Organizations 
  12. Developed new content platform plans for Chase Sapphire, Chase/JP Morgan Private Client

  13. Meredith Corporation: 2008-2012

    Managed editorial strategy, planning and development for Kraft Foods' digital, global CRM program. Led cross-channel, intra-agency content integration team. 
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