Writing for Diversity: How to Attract and Connect With a Diverse Audience

Writing for a diverse audience is a marketing challenge. Use these helpful strategies to connect with minority audiences and customers for your business.

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  1. Q1: Do you think that today’s marketing content is insensitive to diverse audiences?
  2. Q2: Can you think of an example of content that is poorly targeted to diversity?
  3. Q3: What’s your opinion about writing copy with diversity in mind?
  4. Q4: Why is it important to speak to a broader audience if we’re supposed to target an audience?
  5. Q5: Have you ever been offended by marketing copy or Experienced copy that was insensitive to your culture?
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