Is There a Social Media Engagement Bubble

In October of 2015 Brian Peters from Buffer wrote a “landmark” article “We’ve lost half our social traffic in 12 months. Patrick Kitchell @Denmark98 calls it engagement inflation Engagement inflation is what happens when automation artificially inflates the level of engagement on social media. What’s going on? what’s happening now and what’s the future of social media engagement going forward?

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  1. Q1. How can we define social media engagement?
  2. Q2: In what ways has #socialmedia engagement evolved over the last 2 years?
  3. Q3: Was social media engagement real in the first place and if so why has the bubble burst?
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