- Q1: How do you know you’re reading great sales copy?
- — Julia McCoy 📖 (@JuliaEMcCoy)Mon, Oct 09 2017 18:14:52A1 Great sales copy doesn’t LOOK like great sales copy, it looks like an educational, helpful, well-written page. #BizapaloozaChat
- — Jim Katzaman (@JKatzaman)Mon, Oct 09 2017 18:11:43A1 You know you're reading great sales copy if when you're done you didn't realize you were reading great sales copy. #BizapaloozaChat
- Q2: Why is it so hard to write great sales copy?
- — Independent Retailer (@indretailer)Mon, Oct 09 2017 18:18:43
- — Julia McCoy 📖 (@JuliaEMcCoy)Mon, Oct 09 2017 18:22:11
- — Bizapalooza (@Bizapalooza)Mon, Oct 09 2017 18:17:00A2- I think most people still feel like they are manipulating customers when writing sales copy. Feels icky. #BizapaloozaChat
- — SmallBizOpinions (@SmallBizOpinion)Mon, Oct 09 2017 18:18:00A2) We think writing sales copy is hard because we don’t have a lot of practice or experience. #BizapaloozaChat
- Q3: What are some typical mistakes poor copywriters make?
- — Maria Marchewka (@_MariaMarchewka)Mon, Oct 09 2017 19:06:50
- — Mark Carruthers (@mark_BCP)Mon, Oct 09 2017 18:25:52A3: Making the sales pitch about what you have to offer, instead of what the benefit will be for the customer. #bizapaloozachat
- — Julia McCoy 📖 (@JuliaEMcCoy)Mon, Oct 09 2017 18:24:26
- — Rinku Agarwal Basu (@rinkutalk)Mon, Oct 09 2017 18:23:09A3 I would say whats most common is 'grammatical errors' and wrong choice of words- kills the intent #bizapaloozachat
- Q4: What are your tips for writing copy that converts?
- — Bizapalooza (@Bizapalooza)Mon, Oct 09 2017 18:27:00A4- My best tip is to practice - writing great sales copy is an art or a craft and with practice you can improve. #BizapaloozaChat
- — SmallBizOpinions (@SmallBizOpinion)Mon, Oct 09 2017 18:28:00A4) Start by researching copy that you know has been successful, swipe it, adapt it and make it your own. #BizapaloozaChat
- — Suzanne M Stewart (@SuzanneStewart1)Mon, Oct 09 2017 18:28:27
- Q5: What’s the difference between online and offline sales copy?
- — Dr. Dorrie Cooper (@sittingpretty61)Mon, Oct 09 2017 18:38:24A5. Online sales are part of the marketing funnel and strategy objectives offline is part of your content marketing. #BizapaloozaChat
- — Zala Bricelj (@ZalkaB)Mon, Oct 09 2017 18:35:31A5 The principles are the same. The delivery is different. Online is busier, so you need 2b more catchy & stand out ✔️ #BizapaloozaChat https://twitter.com/DIYMarketers/status/917457135054786560 …
- — SmallBizOpinions (@SmallBizOpinion)Mon, Oct 09 2017 18:33:00A5)I don’t think there's a difference at all. If you want to sell online/offline, you have to grab the customer’s attention #BizapaloozaChat
How to Write Copy That Converts Every Time
The key to successful online marketing is copy that connects, converts and keeps your customers coming back for more. Julia McCoy, Founder of Express Writers shares tips, tricks and secrets.
byIvana Taylor41 Views