How to Sell to Smarter Customers

There is a massive transformation going on in the world of marketing. Customers have never been savvier, smarter and more in control of the purchasing process. Not only this - they've gone beyond caring as much about "brand" as they do about experience. What's next for marketing?


  1. Q1: In what ways would you say that today’s consumers are smarter and savvier than those from 20 years ago?
  2. Q2: In your opinion, are sales and marketing the same or different? Has this changed over time? How?
  3. Q3: What are some of the technological changes that have made the MOST impact on the way customers buy?
  4. Q4: What impact do social media and other forms of content have on customers’ buying habits?