Q1: What does it mean to run a purpose driven business?
Q2: Would you pay MORE for a product or service if it were sold by a purpose driven business? Why or why not?
Q3: In what ways is a purpose driven business different from a profit-driven business?
Q4: Is every business purpose driven in some way? Why or Why not?
Q5: What’s the difference between a purpose statement and a mission statement?
Q6: What role do values play in building a successful business?
Q7: How might a profit-driven company make the transition to a purpose driven company?
Q8: What are some communications elements or tools that you can use to communicate your purpose to your market?
Q9: What type of company would you rather work for any why? Purpose driven or profit driven?
Q10: Do you think we are trending toward more socially conscious enterprises or less? Why?