A website is an interactive interface between your business and your customers. An efficient website is characterized by attractive graphics, meaningful content and fast loading speed. It is inevitably frustrating for a visitor to see the progressive bar for long. Even in case of search engine optimization (SEO), Google has added the factor of loading speed into its optimization algorithm. Thus make sure that every single webpage of your website is optimized to minimize the waiting time for loading. Study reveals that 1-second delay results in 11% decreased page reviews and 16% drop in customers’ interest.
Realizing the importance of high speed of WebPages, following are 5 tips to increase your webpage performance:
• Switch to a faster web server: A server with smaller bandwidth is inefficient to handle larger traffic. Insufficient bandwidth leads to slowdown, hang ups or even blockage of your website. If your website experiences such ailments, it is better to either switch to a faster web server or a dedicated server.
• Minimize HTTP requests and components: 80% of the loading time is invested in loading various on-page components such as images, stylesheets, scripts, Flash etc. An individual request is made for loading each of such component. To improve, use CSS instead of images wherever possible, combine multiple style sheets into one and streamline the components. Weed out all useless plug-ins. Too many plug-ins induce safety issues and can lead to crashing of the website.
• Compress images: Images take maximum loading time and can make your website’s performance worse. It is advisable to use the correct image format for representing the on-page images since different image file type serves different purpose. Images may also contain useless colors and comments. Image optimization can be performed through Adobe Photoshop, Yahoo! Smush.it or Word Press. Also specify image dimensions when crafting the website. Do not use BMP or TIF image formats instead use JPEG.
• Enable browser caching: Caching allows storage of on-page components into the device of the first time visitors for the faster loading of these components on the next visitor of the user. According to a study made by Yahoo!, it takes 2 seconds to load a component in 2 seconds on the initial visit. Once these components are cached, 3 components can be loaded in .9 seconds, thus increasing the processing time of your website.