Jake Tapper honors veterans with a #MemorialMessage

CNN anchor Jake Tapper has long been adept with online media, going back to his work at Salon.com. On the Friday before Memorial Day Weekend, Tapper showed how powerful a platform Twitter can be for collective remembrance when he catalyzed an outpouring of family memories from his followers.

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  1. Tapper introduced the premise to his followers with a single tweet, sharing a hashtag, #MemorialMesssage, to organize the replies and modeling the response himself.
  2. Tapper received just one reply, at first.
  3. Then he came back to Twitter, and shared more personal remembrances of those who served.
  4. More of his followers began chiming in -- and Tapper began retweeting their memories of fallen service members to his more than 1 million followers
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