Instagram, Facebook, and Twitter are the current big three of social media in 2017. It may not remain this way for very long, as new competing platforms keep jumping in to take away a bit of the lion’s share. For now, though, these three platforms make up well over 75% of all social media usage. What can marketers learn from the current status of these three social giants?Instagram
Instagram is the new kid on the block, and that gives it a curious edge. People are flocking to the platform because it is new, but it is also designed differently from its main competitors. For one, Instagram is focused on visual flairs. For example, the now famous Instagram filter option easily allows users to add a filter or grain over an image. The visual component has played heavily into Instagram’s success.
If social media taught marketers anything, it is that people love pictures, and they especially love pictures of themselves. Instagram developers have banked on both of these aspects.Facebook
Is Facebook dying? That seems to be the big question now, and it may be a bit of a self-fulfilling prophecy. As people keep saying it is dying (even though it isn’t) it may very well begin to. Facebook has remained pretty stable despite claims to the contrary, as usage goes down but profile counts remain mostly the same. Facebook may not survive the decade, but its sheer size and install base will be hard to contend with.Twitter
Twitter was designed, from the very beginning, to be a separate type of platform entirely. This has largely led to its success. Confining social media posts to 140 characters (hardly a full sentence, really) the social media option has cultivated a strong foundation in Web Design Surrey
. It is easy to accommodate small posts that are automatically updated on the main page.
Unfortunately, Search Engine Optimisation Surrey
is less conducive with Twitter. The fact that posts change and become dated almost instantly does not lend way to categorizing and ranking content
on relevance. There is a place in marketing for all three of these platforms.