Syracuse University's #SocialMedia Strategy

Kate Brodock (@just_kate)'s lecture to #NewhouseSM6 on October 23rd

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  1. People from around campus & around the world tuned into the conversation!
  2. First, Kate talked about how Syracuse structures its social media efforts.
  3. Syracuse is unique in that it uses students to run many of its social media accounts.
  4. Kate shared some valuable insights into social media strategy for any organization
  5. We asked Kate about the use of social media during crises, like the Bernie Fine incidents at SU last spring.
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