Going The Distance

Making the most of social media metrics for your organization


  1. What the F@#% is social media measurement and why is it important? Let's break it down.  
  2. Seems easy enough right? Wrong! In this day and age, there are so many measurement services out there all claiming to "effectively measure or analyze social media." Let's take a look at the journey up to this point. 
  3. by:
  4. In case you missed it a report done by Social Media Examiner founder, Michael Stelzner...
  5. ...found that "one-third of all social media marketers want to know how to monitor and measure the return on investment (ROI) of social media and integrate their social media activities."
  6. The majority of the reasons why we measure social media is because we want to know the effectiveness of ROI (return on investment)... 
  7. ...CRM (customer relationship management)....
  8. .... and SEO (search engine optimization)
  9. For a list of other metrics you might want to consider measuring, take a look at this post from Social Media Examiner
  10. By this point, I hope you have a better understanding of why marketers want to measure their social media efforts. The next step is choosing the right measurement tools that will accurately measure your goals. If you're working on a tight budget, I'll first highlight the best free services on the market. 
  11. Some of my personal favorites include bit.ly, HootSuite, Klout, and Who's Talkin
  12. I find bit.ly useful because it's a url shortener that doubles as a click measurement for how many people visit your site.