1. This Is Excellent Advice — Two speakers really got me excited at Digital East: Alexandre Douzet of The Ladders, and Anthony Melchiorri of "Hotel Impossible."
Douzet talked about finishing his first Ironman. In his own words:
Melchiorri talked about the importance of focusing on your business first. What is it you really do?
2. We Need To Learn How To Measure Social Media. — Because here's the simple truth:
What's the metric you're actually using to track social? Total shares? Clicks? Likes? Whatever it is, the sooner you settle on it, the better:
3. Social Starts With a Big Ask — Too often, we fail to actually engage our fans and followers. So, what's the solution?
That's what we're really working towards: loyalty and trust.
4. YouTube video: Okay. Streaming Video: Better. — Online video is an excellent tool, but streaming video might be an even better one. Here's a stat that shocked me:
But here's the same metric for streaming video:
Streaming video has a few other benefits for brands: