- First, some background.
- I took to Twitter to express a few thoughts.
- — Dan Kennedy (@dankennedy_nu)Fri, May 20 2016 00:07:503. The real problem is that Facebook gave us every reason to believe there was no human intervention. In fact, editors edited.
- — Dan Kennedy (@dankennedy_nu)Fri, May 20 2016 00:08:444. The other issue that’s been misconstrued is the notion that human bias exists in algorithms as well. Yes, of course. But…
- — Dan Kennedy (@dankennedy_nu)Fri, May 20 2016 00:09:445. Facebook led us to believe Trending Topics was based on simple arithmetic, like the “most emailed” list on a news site.
- And as I would also point out, we've learned that Trending Topics is a combination of algorithms, personalization, and human intervention. We had been led to believe it wasn't any of those things.
- — Dan Kennedy (@dankennedy_nu)Fri, May 20 2016 00:10:566. The most disheartening revelation was that Trending Topics is personalized when it appears to be (unlike the newsfeed) a commons.
- — Dan Kennedy (@dankennedy_nu)Fri, May 20 2016 00:12:537. Trending Topics turned out to be personalized clickbait, just like everything else on Facebook. A lost opportunity. -30-
- — Brian D'Amico (@brianjdamico)Fri, May 20 2016 00:13:50@dankennedy_nu Except for times I see specific mentions of the issues of Trending Topics, I've never once looked at them on my own Facebook.
- — Dan Kennedy (@dankennedy_nu)Fri, May 20 2016 00:36:05@sassone A very, very simple, non-personalized algorithm based on most shared/most commented upon? Is that even an algorithm?
The trouble with Facebook's 'Trending Topics'
Facebook has been under fire for filtering out some conservative points of view in its Trending Topics list of news stories. Though that's a problem, I'd argue that the real issue is that Facebook led us all to believe Trending Topics is something that it's not.
byDan Kennedy138 Views