Social media practitioners from local museums and arts organizations gathered for a lively discussion about the value of social media to our institutions. Are our current social media practices engaging online communities to their greatest potential? What outcomes are we hoping to achieve? And how can we better evaluate the success of our efforts and take our social media engagement to the next level?
Our panelists shared recent research about how social media has transformed the arts in America and presented lightning talks on the social media outcome that matters most to them.
Moderator: Dana Allen-Greil, Educational Technologist, National Gallery of Art
Keynote: Kristen Purcell, Associate Director for Research, Pew Internet and American Life Project
Lightning Talk Presenters:
Sarah Sulick, Public Affairs Specialist, Smithsonian Institution
Darren Cole, Information Technology Specialist, National Archives and Records Administration
Laura Hoffman, Digital Media Specialist, National Museum of Women in the Arts
Michael Edson, Director of Web and New Media Strategy, Smithsonian Institution
Katie Kerrins, Marketing Manager, Ford’s Theatre
Sarah Banks, Audience Engagement Specialist, National Museum of Natural History
Erin Blasco, Education Specialist, National Museum of American History
Kristen Purcell, Associate Director for Research, Pew Internet and American Life Project, @kristenpurcell