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#smwMuseSocial - Defining and Measuring Social Media Success in Museums and Arts Orgs

A recap and presentations from Social Media Week DC event, February 22, 2013.


  1. Social media practitioners from local museums and arts organizations gathered for a lively discussion about the value of social media to our institutions. Are our current social media practices engaging online communities to their greatest potential? What outcomes are we hoping to achieve? And how can we better evaluate the success of our efforts and take our social media engagement to the next level?

    Our panelists shared recent research about how social media has transformed the arts in America and presented lightning talks on the social media outcome that matters most to them.

    Moderator: Dana Allen-Greil, Educational Technologist, National Gallery of Art

    Keynote: Kristen Purcell, Associate Director for Research, Pew Internet and American Life Project

    Lightning Talk Presenters: 

    Sarah Sulick, Public Affairs Specialist, Smithsonian Institution

    Darren Cole, Information Technology Specialist, National Archives and Records Administration

    Laura Hoffman, Digital Media Specialist, National Museum of Women in the Arts

    Michael Edson, Director of Web and New Media Strategy, Smithsonian Institution

    Katie Kerrins, Marketing Manager, Ford’s Theatre

    Sarah Banks, Audience Engagement Specialist, National Museum of Natural History

    Erin Blasco, Education Specialist, National Museum of American History

  2. Kristen Purcell, Associate Director for Research, Pew Internet and American Life Project, @kristenpurcell