- We discussed the following questions during the chat:Q1: What are your goals for social media? How do you explain the point of your social media efforts to others?Q2: Do you have a separate social media strategy or is it part of a broader digital plan? Is it written down?Q3: What specific parts of your mission and/or strategy align with your social media outreach?Q4: How do you currently report social media success? Is it proactive or requested by leadership?Q5: Do your reports inform and alter your tactical approaches to social media outreach?Q6: Are you happy with your current goals, measurement (metrics), and reporting process? Why or why not?Q7: What are your burning questions about defining and measuring social media success in museums?Q8: After this chat, do you feel you have a better script for an “elevator speech” on why social media matters to your museum?
- Some of the reasons cited for participating included:* Need a better elevator speech* Interested in how others create a social media tracking plan* Trying to make social media PR more effective* Contemplating a Twitter handle* To get a feel for how social media functions in the museum sector* Looking for inspiration
Q1: What are your goals for social media? How do you explain the point of your social media efforts to others?