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#musesocial: What's the point of social media?

April 23, 2013 - Hosted by Dana Allen-Greil (@danamuses) in collaboration with Vicki Portway (@sluggernova)

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  1. We discussed the following questions during the chat:
    Q1: What are your goals for social media? How do you explain the point of your social media efforts to others?
    Q2: Do you have a separate social media strategy or is it part of a broader digital plan? Is it written down?
    Q3: What specific parts of your mission and/or strategy align with your social media outreach?
    Q4: How do you currently report social media success? Is it proactive or requested by leadership?
    Q5:  Do your reports inform and alter your tactical approaches to social media outreach?
    Q6: Are you happy with your current goals, measurement (metrics), and reporting process? Why or why not?
    Q7: What are your burning questions about defining and measuring social media success in museums?
    Q8: After this chat, do you feel you have a better script for an “elevator speech” on why social media matters to your museum?
  2. Welcome

  3. Some of the reasons cited for participating included:
    * Need a better elevator speech
    * Interested in how others create a social media tracking plan
    * Trying to make social media PR more effective
    * Contemplating a Twitter handle
    * To get a feel for how social media functions in the museum sector
    * Looking for inspiration

  4. Q1: What are your goals for social media? How do you explain the point of your social media efforts to others?

  5. Marketing?
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