- Start by becoming a 'channel' of information on a topic and use social media to spread the message. Provide useful information using free tools and people will look to you whether they're a customer today or down the road.
What Channel Are You? | San Diego Biotechnology Network: Life Science Events, Jobs, News, Companies, Directory, Blog, & CalendarI was talking with good friend Julie Wright of (W)right On Communications and she surprised me by telling me that she considers me the "S...- Get information for your 'channel' using RSS feeds.
How to Win Friends and Influence People, 2.0 StyleI've recently come to appreciate the true power of RSS, or really simple syndication. RSS feeds are a way for websites to easily communic...- Repurpose print or online items as part of the content--life science companies have been creating great resources for years!
Social Media for Life Science: Something Old, Something NewI see enormous potential for life science companies to use social media to engage their customers and grow their business. Sometimes when...- Draw people to your website for lead generation by adding content related to your channel.
How To Add Content To Your Life Science Website For Lead GenerationYou've heard that content is king when it comes to improving traffic to your website and generating leads or 'converting' visitors to pay...- Got news? You can DIY your press release, follow these suggestions to get the maximum value.
How To DIY Your Biotech Press ReleaseAs consultants, we see that some of our life science and biotech clients are interested in learning how to 'DIY' (Do-It-Yourself) marketi...- Use management tools and strategies to help you minimize the time you need for social media, thus minimizing the cost.
How To Leverage Life Science Social Media in Ten Minutes a DayWe hear from life science marketers that they 'don't have time' for social media. We think that for many reasons, they should 'make' time...- LinkedIn is a fantastic free tool for getting exposure and leads, just use it carefully and remember that it's not all about you--only 10% of what you post should be promotional.
Getting Your Team 'LinkedIn' For Free AdvertisingI'm realizing that almost every one of my post starts with 'you may know that I'm a fan of' and this is no exception. This post is about ...- Google is another great free tool, learn to leverage it!
Everyone Googles: How To Leverage The Tool All Life Scientists UseBelieve it or not, we still run into life science companies who haven't drunk the social media Kool-Aid. In other words, they don't think...- Ditto (or Dodo?) for Twitter, a great free tool which is popular with scientists!
How To Get More Life Science Followers on TwitterTwitter is not just for breakfast any more. Life scientists and companies are using it to learn and share information, and there are like...- Tying it all together--here is a presentation highlighting some examples of projects we've done following the above tactics.
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