Content Curation: Corporate Communication Series

How companies are serving audiences by curating content and establishing their feed as a trusted information source. This is a digital "handout" created for Singapore Management University courses in corporate communication.

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  1. The essentials. What exactly is content curation?  The following blog entries and video make excellent starting points.  If you read nothing else, take the time to learn from these resources.
  2. Shel Holtz on Content Curation
  3. What are web companies doing to support content curation?  The following resources help you identify how curation practices apply to different social media practices.  Think of these as tools of the trade.