- — Dan Reimold (@collegemedia)Sun, Jul 19 2015 23:16:45Q3: Student editor asked me this... Our paper screwed up majorly a few times last year. How do we rebrand/regain reader trust? #collegemedia
- — Angela Christaldi (@angelanoelle18)Sun, Jul 19 2015 23:17:58A3: Admit to your mistakes, write an apology to the student body, and move forward (and learn) from your screw-ups. #collegemedia
- — Gary Grumbach (@GaryGrumbach)Sun, Jul 19 2015 23:18:12#collegemedia I think there is little you can do. Keep doing the best possible from that point forward, and students graduate/forget.
- — Gary Grumbach (@GaryGrumbach)Sun, Jul 19 2015 23:19:18#CollegeMedia I realize my answer probably isn't popular, but it has worked for us during a screw up a few months ago.
- — Steven Sandberg (@SteveSandberg)Sun, Jul 19 2015 23:18:28Own up to mistakes, and lay out clear plan to fix/prevent them to readers. Readers always respect when media takes ownership #collegemedia
- — Steven Sandberg (@SteveSandberg)Sun, Jul 19 2015 23:19:15Does it happen overnight? ABSOLUTELY NOT. But you can't regain readers by ignoring the root problem. #collegemedia
- — Steven Sandberg (@SteveSandberg)Sun, Jul 19 2015 23:21:34
- — Gordon Friedman (@gordonrfriedman)Sun, Jul 19 2015 23:18:44Q3: accountability doesn't mean apologizing. Take responsibility, improve processes, ask for public input, and publish it all #collegemedia
- — Emma Discher (@EmmaDischer)Sun, Jul 19 2015 23:18:55A3 p1 I don't remember what group it was, but I heard that a #collegemedia paper once put house ads inviting students to come learn w/ them.
- — Colin Donohue (@cmdonohue)Sun, Jul 19 2015 23:19:02A3: You have to own it and apologize for it. Then, just work hard to provide coverage they're going to care about. #collegemedia
- — Sarah G. Dougherty (@sarahgdougherty)Sun, Jul 19 2015 23:19:36
- — SusanYoung (@sueyoungmedia)Sun, Jul 19 2015 23:20:59
- — Kenna Griffin (@profkrg)Sun, Jul 19 2015 23:19:45A3: Every post/issue is a new chance. Don't repeat mistakes. Do accuracy checks with sources. Address problems as they arise. #collegemedia
- — Kaylene Armstrong (@KD_Armstrong)Sun, Jul 19 2015 23:20:00#collegemedia Start the year with an open letter that promises to do better. As has already been said, own the mistakes, and then move on.
- — Emma Discher (@EmmaDischer)Sun, Jul 19 2015 23:20:06A3 p2 I think you also just need to be consistent and honest. Admitting your mistakes & talking to audience is first step. #collegemedia
- — Julia Shumway (@JMShumway)Sun, Jul 19 2015 23:20:23
- — Brett Fera (@brettfera)Sun, Jul 19 2015 23:20:24A3: As much on "us" (advisers) as the students. I've failed couple times in teaching "why" owning up important. Not anymore. #collegemedia
- — Karen Hansen (@hansenkarenm)Sun, Jul 19 2015 23:22:00
- — Gordon Friedman (@gordonrfriedman)Sun, Jul 19 2015 23:21:23
After a Major Screw-Up, How Can Student Media Rebuild Reader Trust?
Student Media Staffers, Advisers, Professors and Alums Tackle This Question During #collegemedia Live Chat
byDan Reimold899 Views