- The campaign started by Cheezburger relinquishing control of the Twitter account to @DepressedDarth and joining the Galactic Empire.
- A Vine from @DepressedDarth encouraged users to follow along during the campaign.
- Cheezburger only shared Star Wars related content throughout the day, attributing tweets to @DepressedDarth and matching the distinct voice of the account.
- Cheezburger and @DepressedDarth gathered nearly 100 captions of these two Star Wars photos from fans.
- — Jake Kelly (@jake_kelly96)Mon, May 04 2015 19:13:12
- At the end of the day, the power of the LOLs got the best of @DepressedDarth. Cheezburger is back in the light!
- — Darth Vader (@DepressedDarth)Mon, May 04 2015 20:00:17
Cheezburger's #MayThe4thBeWithYou Social Media Campaign
Cheezburger teamed up with Darth Vader parody account @DepressedDarth on May 4th, 2015 as Cheezburger "went over to the Dark Side."
byCody Permenter46 Views