Cheezburger's #MayThe4thBeWithYou Social Media Campaign

Cheezburger teamed up with Darth Vader parody account @DepressedDarth on May 4th, 2015 as Cheezburger "went over to the Dark Side."

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  1. The campaign started by Cheezburger relinquishing control of the Twitter account to @DepressedDarth and joining the Galactic Empire.
  2. A Vine from @DepressedDarth encouraged users to follow along during the campaign.
  3. Cheezburger only shared Star Wars related content throughout the day, attributing tweets to @DepressedDarth and matching the distinct voice of the account.
  4. Cheezburger and @DepressedDarth gathered nearly 100 captions of these two Star Wars photos from fans.
  5. At the end of the day, the power of the LOLs got the best of @DepressedDarth. Cheezburger is back in the light!
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