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Target's Lilly Pulitzer line sparks frenzy online, in stores | #LillyForTarget

The Minneapolis-based retailer launched its latest designer collaboration Sunday.

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  1. Launch day started with an overloaded website. The company made Target.com inaccessible for 15 minutes early Sunday to make adjustments, a spokesman told USA Today.
  2. Things weren't any easier at brick-and-mortar stores.
  3. Some shoppers were angry – and surprised – to learn this could be their last chance to get their hands on the merchandise.
  4. Meanwhile, items from the collection started popping up on eBay.
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