- "We all have watched a cat video online, but there is really little empirical work done on why so many of us do this, or what effects it might have on us," said assistant professor Jessica Gail Myrick, who led the study. "As a media researcher and online cat video viewer, I felt compelled to gather some data about this pop culture phenomenon."
- Photo credit: Imgur
- For the study, Myrick surveyed 7,000 people about their moods while watching online cat videos. She found that participants felt more positive and energetic after watching the videos. Additionally, participants felt less anxious, sad and annoyed.
"Even if they are watching cat videos on YouTube to procrastinate or while they should be working, the emotional pay-off may actually help people take on tough tasks afterward," Myrick said.
- Photo credit: Tumblr
- On a side note, the survey also raised money for a good cause. Myrick made a 10-cent donation for every survey participant to Lil Bub’s Big Fund for the ASPCA. For those who don't know, Lil Bub is a celebrity cat, and owner Mike Bridavsky helped distribute Myrick's survey.
Read the full press release here. In the meantime, here are some cat videos to get that positive energy flowing!