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Advertisers drop 'The View' after #NursesUnite controversy

At least five companies have pulled their ads from ABC's "The View" following controversial comments two of the show's hosts made about nurses following last Sunday's Miss America pageant. Johnson & Johnson and Eggland's Best said Thursday that they would stop advertising on the show, according to USA Today. They also were joined by McCormick, Snuggle and Party City, The Wrap reported.

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  1. The drama began Monday when hosts Michelle Collins and Joy Behar appeared to mock Miss Colorado Kelley Johnson for her monologue about her career in nursing.

    Collins said, “She came in in a nurse’s uniform and basically read her emails out loud. And shockingly, she did not win.”

    Behar added, “Why does she have the doctor’s stethoscope around her neck?”
  2. Hilary Helkenn, an ER nurse with more than 20 years of experience in Sacramento, California, took to Facebook on Monday to respond.
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  4. Other nurses echoed the sentiment, taking to social media to blast the show's hosts using the hashtag #NursesUnite.
  5. Collins and Behar apologized for their comments Wednesday ...
  6. The View Co-Hosts Respond To Miss America Nurse Comment
  7. ... and even invited nurses onto the show ...
  8. ... but that hasn't stopped advertisers from distancing themselves from the program.
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  10. Hi, Kristina. Thank you for your feedback and for sharing your concern. In response to recent comments made on The View, Party City has decided to pause its advertising accordingly.
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