- Back in September 2011 at the Facebook F8 Developer's Conference, Mark Zuckerberg introduced "frictionless experiences" - link timed to 39m47s in the YouTube video (the Spotify stuff starts about a minute later, the introduction to 'frictionless sharing', as it's later been called starts, around 33m).
Here's a screenshot from the clip of 'frictionless serendipity patterns':
- NMA TV picked up on the "Big Brother" aspects of this:
- and highlighting that apps will demand permission to publish everything they want before you're able to install and use them:
- Then came the recent Spotify integration and Charlie Brooker took to Twitter:
- which went on to form the basis for his latest column in The Guardian.
- Graham Linehan relayed Brooker's column to his followers:
- with a black and white, ice-cold example of frictionless revelation...
- Some sensible concerns were raised...