EID 100 - Week 10

Web Analytics

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  1. This week, the main focus in EID100 was on web analytics - what they are, why they're important and how they're used. They give companies and businesses insight into how their product or service is being received and how they can be more effective in their marketing plans.
  2. Social Media Analytics - Explained
  3. It's becoming more and more popular, as web analytics tools become more accessible. The tools are getting easier to use and understand, allowing anyone to give it a try. For example, anyone with a blog can track their audience behaviour and demographics. It's a great way to dip into the world of web analytics. When it comes to branding, it's becoming more important and valuable.
  4. An interesting form of web analytics and social brand marketing that recently joined the list is Pinterest Web Analytics.
  5. It seems like another great platform that businesses can utilize to increase online interaction. Here's what it looks like:
  6. Most companies though start with the basics, through Facebook - it has options to make fan pages, promote sponsor posts and a lot more. I read this article by Avinash Kaushik and summed it up in a pretty infographic.
  7. I think it's great to see businesses embracing the online world and getting involved with social media platforms to engage with consumers. What are some of the best brands that you think are doing a good job with creating an online presence?
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