The first novel for adults from Harry Potter author J.K. Rowling hit the bestseller lists even before it was released, but fans of her work lined up just the same for their copies of The Casual Vacancy.
Fans were reading the book in electronic form, too.
Rowling's new book - with its adult language and depiction of self-harm, drugs and sex - is decidedly not for kids.
Book reviewers weren't exactly gushing with praise over Rowling's novel, but they weren't savage either; "lukewarm" would best describe the consensus.
"The Casual Vacancy is no masterpiece, but it's not bad at all: intelligent, workmanlike, and often funny," says Theo Tait in The Guardian.
"The Casual Vacancy may not be George Eliot, but it's J.K. Rowling; and that's pretty good," writes Meghan Cox Gurdon in the Wall Street Journal.
Deepti Hajela of The Associated Press called The Casual Vacancy "heartbreaking." "Turning the page seems unbearable, but not as much as putting down the book would be," she says.