The Nunavut government is launching a new campaign to prevent fetal alcohol spectrum disorder. The poster depicts a woman drinking and the alcohol suffocating her the unborn child in her womb (see above.)
The campaign is just one of a number of aggressive campaigns recently rolled out across Canada to draw attention to FASD.
FASD can cause a range of physical, mental and behavioural problems in children whose mothers drink during pregnancy. Many cases on undiagnosed because FASD-like behaviour is often mistaken for ADHD (Attention Deficit Hyperactivity Disorder.)
Nunavut is believed to have a high rate of children born with FASD, but the difficulty of diagnosing the disease means statistics are unavailable.
- Many of our readers agree that any kind of awareness is good awareness:
- Others say these kinds of advertisements aren't targeting the systemic or medical issues behind FASD. September 9th marked International FAS Awareness Day and the LCBO ran a campaign with the slogan: "Love your Body. Love your Baby. Don't Drink While Pregnant." Here's how some of our readers responded:
- Are we doing enough to combat FASD? What is the best way to draw awareness to this issue? Please leave your comments below! Thank you!