Embed

  1. Coca-Cola sparked an ugly storm of reaction online after it aired an advertisement during the Super Bowl that aimed to celebrate the beauty of the United States and the diversity of its citizens. 

    In the commercial, America the Beautiful is sung in different languages by people in various parts of the country. 

    The message, "America Is Beautiful" pops up at the end, which turns into the hashtag #AmericaIsBeautiful -- an obvious nudge of encouragement for Americans to tweet about Coke and how beautiful their country is. 
  2. Coca-Cola - It's Beautiful - Official :60
  3. However, what erupted online was a stream of hate for the ad by people who said America the Beautiful should only ever be sung in the English language, prompting a hashtag Coke likely wasn't expecting -- #boycottcoke
  4. Though the hate-fest was wide-spread on Twitter, so was the resulting backlash from other people reacting in anger to those tweeters. 

    Many of them pointed out America's long history of diversity, and the fact that Katharine Lee Bates, the woman who penned America the Beautiful, was a lesbian who spoke out about peace and social justice in the U.S. 
  5. As well, many other people used tongue-in-cheek sarcasm to get their points across. 
  6. This is not the first time an American song sung in another language has raised tensions.

    In 2006, then-U.S. President George W. Bush said people who want to be United States citizens should learn English and "ought to learn to sing the national anthem in English," according to the Washington Post

    He made the comments after the release of a Spanish version of the anthem called Nuestro Himno, which means "our anthem."

    Adam Kidron, who produced the version featuring a number of Spanish-speaking singers, said he wanted to honour immigrants seeking a better life in the U.S., reported CBS News at the time

    The song "has never been to discourage immigrants from learning English" but rather a way for them to be patriotic when they have not yet learned the language.
  7. "Nuestro Himno" ("Star Spangled Banner" in Spanish)
  8. Would you be offended if your country's anthem was sung in different languages? Why or why not? Share your thoughts below. 
9
Share

Share

Facebook
Google+