2012 SXSW: Social Media in the Underground World of B2B

This is a page aggregating curated tweets from the 2012 SXSW panel on B2B Social Media

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  1. Resources:
    Twitter hashtags: #sxsw #SMB2B
    Session description
    While B2B brands don’t always have the flash and sizzle of consumer brands, social media has the power to drive innovation, sales and success in every industry – consumer and enterprise alike. This session will focus on social media advice and best practices for B2B companies. Hear from some of the world’s leading B2B brands, including two Fortune 100 brands, about leveraging social media as a competitive advantage and engaging with and activating internal and external stakeholders.
    Panelists
    @SFEmerick (IBM), @JeanetteG (Cisco), @Chanslor (Text100), @sbenzur (NVIDIA), Duane Schulz (Xerox)
    Recaps
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