- Conference chair Keith Hannon, associate director of social media at Cornell University, kicked off the day and introduced the faculty.
- Keynote speaker Brett Grinna, founder and CEO of Evertrue, explored social donor management and boosting the return on investment of social media efforts.
- — Teresa Ruiz Decker (@tsruiz1)Wed, Apr 29 2015 18:15:34
- — Gretchen D Kennedy (@GretchenInDE)Wed, Apr 29 2015 17:44:39Social Donor Mgmt = intersection of data you have about a constituent vs what they post on LinkedIn/Facebook/Twitter #casesmc
- — Michael O'Neill (@mikeoneill76)Wed, Apr 29 2015 17:40:33It makes no sense to not spend money on Facebook advertising. Make the case now because the ROI is WAY better than mail. #casesmc
- — The Digital Campus (@SwissEdSocial)Wed, Apr 29 2015 17:44:56Your database might have contact info but who these donors are TODAY is on social media not in your system #casesmc
- — Gretchen D Kennedy (@GretchenInDE)Wed, Apr 29 2015 17:47:14
- — Michael O'Neill (@mikeoneill76)Wed, Apr 29 2015 17:47:47Social interactions are no different, IMO, as interactions at alumni events. We need to stop thinking of them as “less than”. #casesmc
- — Jen Doak-Mathewson (@jpdoak)Wed, Apr 29 2015 17:51:45Social is a series of small alumni reunions and events. Are you going to take advantage of the convos as you would in person? #casesmc
Day One: #casesmc 2015 in Miami
The 2015 Social Media and Community Conference kicked off with a whole-group roller coaster photo, setting the tone for the day's high-energy, strategy-packed sessions. Read on for participants' reflections and top takeaways.