Day One: #casesmc 2015 in Miami

The 2015 Social Media and Community Conference kicked off with a whole-group roller coaster photo, setting the tone for the day's high-energy, strategy-packed sessions. Read on for participants' reflections and top takeaways.

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  1. Conference chair Keith Hannon, associate director of social media at Cornell University, kicked off the day and introduced the faculty.
  2. Keynote speaker Brett Grinna, founder and CEO of Evertrue, explored social donor management and boosting the return on investment of social media efforts.
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