- UPDATE: PART II OF THIS SERIES CAN BE FOUND HERE.
Olympians Take Protest to Twitter
On Sunday July 29th, the hashtags "#WeDemandChange" and "#Rule40" became a common sight on the Twitter streams of Olympians - many of which are track and field athletes sponsored by the sporting giant Nike. These athletes were responding to Rule 40, an IOC regulation that forbids Olympians from advertising for non-sponsors of the Olympics just before or during the Games. In these very social Olympic Games, that means no tweeting about Nike, which is a brand that actually helps many athletes fund their dreams through sponsorships.
- — Lashinda Demus (@LashindaDemus)Mon, Jul 30 2012 12:59:37Track and field is my profession, according to the IOC competing on the biggest stage, the Olympics, makes me an amateur #WeDemandChange!
- — Sanya Richards-Ross (@SanyaRichiRoss)Mon, Jul 30 2012 12:54:17Now headed to one of my fave sponsors BP for my appearance ;-) think I can tweet about them #Rule40 so confusing :-/
- — AdamNelson (@AdamMcNelson)Mon, Jul 30 2012 02:38:43Olympic ideals vs Olympic reality. The only thing still amateur about the Olympic Games is how they treat the athletes #wedemandchange
A Gold Medal Breakfast
- Dana Vollmer (USA), Olympic gold medalist in the 100 m. butterfly, shares her winning breakfast routine.
Olympic Hardware: Up Close and Personal