Reactions to Microsoft Surface

The new tablet PC, with hardware and software delivered directly from Microsoft, is making waves.


  1. It's been fascinating to see the story of the "all new" Microsoft Surface evolve since yesterday afternoon. I posted a short link blog this morning.
  2. Kevin Tofel / GigaOm:

    "Spec sheets, press releases, videos and a product demo do not a successful product make. The experience of using Windows 8 on the Surface devices is far more important. And that’s the big unknown right now. What is known, however, is that Monday will likely be considered a huge turning point in the history of Microsoft. For three decades, it was content to deliver software for a price to any hardware maker willing to pay. Now it seems that no price is enough for Microsoft to fully trust its future to computer makers."

    (emphasis mine)
  3. Mark Hachman / RWW:

    "Apple’s iPad evokes a feeling of luxury, while top-of-the-line Android tablets like the Galaxy Tab feel fast and efficient, but not overly polished. The Surface feels like a Cadillac: powerful, luxurious… solid. There’s nothing flimsy about it."
  4. Steve Ballmer, quoted in the AllThingsD article:

    “If you look at the bulk of the 375 million machines that get sold (next year), they probably aren’t going to be Surfaces,” Ballmer told AllThingsD. “On the other hand, we could have a sizeable business.”
  5. I think everyone is excited that Microsoft is stepping up to the plate. Long time mobile expert Brian Fling:
  6. Ethan is not so optimistic. I agree with this stance - until you ship, and you ship with some sort of ecosystem, the prettiness of the hardware won't mean much. Although, I think the lack of combined hardware / software _excellence_ is what forced Microsoft to do this device themselves.
  7. Brad puts it even more succinctly - it's not the hardware:
  8. Some think you can't succeed in the tablet market unless you own the OS.
  9. The spec sheet makes it clear that while there are two "versions", they really are very different. The WinRT / ARM version is the consumer version. The Windows 8 / Intel version is the pro, enterprise version. Must Microsoft's licensing strategy infect everything?
  10. Brian has interesting thoughts on how the mobile web fits into such a new launch. Windows 8, with it's focus on web technologies, is going to be very interesting.