Why you need to incorporate business networking into your business plan

Statistics reveal that referral marketing is four times more effective than cold calling, yet many firms do not have a strategy promoting or encouraging referral marketing. When you reach out to a prospective consumer based on an introduction from someone you both know, your call becomes warm. Think about this: When you are equipped to buy a service or product, do you have a preference to start a search online, look in the Yellow Pages, or receive a referral from a friend or an important person you trust? You prefer the referral because you prefer not to buy cold.

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