Poppy Rose explains what happened with the account and the hashtag. To be fair, this is happening in real-time and I have not had a chance to vet this. Is it real? Is it a hoax? Is it a hacker?
In some respects, it doesn't matter. If it's real, it's a case study in what I call FUD -- Full Unwanted Disclosure. If it's a hacker or a hoax, it represents the challenge of dealing with all the voices that make up your corporate and brand narrative. This meme is out there and will require careful remediation.
UPDATE: I guess it's real. "corporate" response added at the bottom
So it all started here (these tweets have been deleted by :