American Airlines Reacts to a Teen's (Fake) Terrorist Threat

A Twitter user published a (fake) terrorist threat against American Airlines. Although, their reaction was very professional, it probably had the opposite effect. You could call it one of the best (worst) personal PR campaigns in the history of Twitter.

bybamf | nErdbewohner1,987 Views
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  1. Twitter user "Sarah" (@QueenDemetriax_) published a (fake) terrorist threat against American Airlines on April 13, 2014.

  2. American Airlines responded instantly through their official twitter account (@AmericanAir):

  3. Sarah's reaction was ambiguous being both surprised of the situation becoming uncontrollable while showing proudness for her tweet going viral all over the world:


  4. Many of her 17k twitter followers and other users were amused - but not all of them:

  5. "Sarah" is impressed by the publicity she gets:

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