Since the release of Google+ it seems that conversations on sharing have increased amongst my peers. From that standpoint, it makes the recent research by The New York Times on the psychology on sharing rather timely. Here are some tweets from that presentation
I haven't seen a definition of the sharing just yet but it does seem to connect with earlier research on sharing. Dean Shareski picked up on this in a presentation on sharing where he listed the following motivations:
These points were also echoed by Rob Draaijer in a presentation that went further and broke down sharing motivation by their intrinsic and extrinsic benefits:
intrinsic benefits for sharing
*enjoyment in helping others
*perceived identity verification
*anticipated reciprocal relationships
In addition to the types of sharing, it appears that the topic of the relationship aspect of sharing was discussed
Reading this reminds me of Chadwick Martin and Bailey's sharing research (pdf) from last year. They found that those age 55+ are more likely to think about other people when sharing content. It will be interesting to see the research from the NYT if it is broken out by age and other demographics.
Looping back to what started all of this -- a more prominent discussion on sharing post Google+ -- I think we're just getting started. Google+ seems to enable a different approach to sharing than what is currently offered. I believe we will only better understand what, how and why we share as new opportunities present themselves for us to look at something as basic as sharing.